Marketing Director for Developer Tools (Remote)
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We are seeking a Marketing Director with experience in demand generation to lead our marketing team at Cerbos, the open-source decoupled authorization layer for software applications. The ideal candidate will have a background in software development, coupled with experience in marketing for product-led growth companies or developer tools.
Responsibilities:
Champion product positioning, strategic technology and channel partner engagement, and validate market messaging both internally and externally
Develop and maintain an in-depth understanding of the B2B identity market space, products, and service offerings, including overall value proposition, features, functionality, and the verticals and use cases where they are relevant
Partner with product management to ensure customer needs are met and execute successful product/feature launches
Deliver key messages for marketing teams to execute relevant digital and event-based campaigns and programs
Develop and execute marketing strategies to increase Cerbos adoption within the developer community
Lead demand generation efforts, including campaign building, marketing automation and analytics, and conversion rate optimization
Work with Developer Relations Manager to create and promote educational content, demos, and presentations showcasing Cerbos benefits
Collaborate with sales team to align on lead generation and conversion goals
Conduct market research to identify new opportunities and stay up-to-date with industry trends
Manage a team of marketers to execute marketing initiatives
Requirements:
Proven track record of marketing to a highly technical audience. You must be comfortable working with and marketing to technical buyers within enterprises.
Proven track record of creating product and/or solutions-specific messaging and content
A degree in Marketing, Business, Computer Science or related field
10+ years of experience in marketing, with a focus on demand generation
Experience working in a product-led growth compan