Reducing the carbon footprint of your website

Even though digital sounds and feels green, reality is much different. Digital technologies are actually responsible for about 4% of carbon emissions, while air travel accounts for 2.5% and the whole country of India for 7%. How we design and develop our websites can have a huge impact on the overall carbon footprint of the Internet. In this session, I would like to show you how to measure your website's carbon footprint and provide you with some design and development strategies to help reduce it.